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Chapter 3 — Where Humans Breathe

Save → Plan → Impulse

How emotional resonance becomes real-world movement.

Emotion is not static. It moves across platforms, changes temperature, and sometimes becomes physical movement.

Chapter Summary

This chapter introduces the SPI model from SNS fieldwork: Instagram often triggers saving, YouTube supports planning, and TikTok stimulates impulsive action.

Key Concepts
SPI ModelSNS ObservationTourist MobilityReturn Motivation
Diagram
01Save
02Plan
03Impulse
Related Essays
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Where Humans Breathe

Atmosphere, Experience, and Return Motivation in the AI Era

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